SOFO POPUP SHOP & SHOWROOM
as a family business had opened its doors at the beginning of December in 2014. We had dreamed about the brand new concept of the shop & showroom in one, able to present the great Scandinavian fashion and design not only for street flow customers, but also the wholesalers. Place & metting point where almost everyone should be able to find new interesting garments for own wardrobe or discover a new brand for their own shop.
SOFO POPUP is a place where designers, artists or producers can also try out the market, and even collect information and feedback directly from the clients, or use the space for presentation of their design for potential partners.
The permanent shop SOFO Popularities is settled in the middle of the vivid SOFO district of Stockholm, the centre of modern design and shops with upcomming brands. We had started working closely with Swedish Fashion Talents and Young nominated brands, representing modern Scandinavian fashion design.
Now You can find fashionable Moomin collection garments,completing the selection of fashion pieces designed by Valerie, Isabella Idberg, F.A.S. Sweden, Ivana Helsinki, Arethé Stockolm, Carls Bernsten, Lovalot, Lina Hanno, Vestiarium and other designers. Exquisite jewelry designers Beddazzled, Elsa Hedberg and Rubber Deco accessories You find in our shops and online as well.
Besides the Fashion, we have the strong connection and passion for photography.
Our photo agency SO PHOTO was born in April 2017. Discover your opportunities to
broaden your selection of accesable high end photography as a professional publisher from our partners as ACP, Madamme Figaro, Marie Claire and many others, or acquire a unique piece of photography for your home, event or portfolio from Justina Rosengren, the protographer www.justinarosengren.com.
The latest is our cooperation project with Toni&Guy for SOFO Pop Up, as well as many upcomming styling & photography projects.
Our constanly growing online webshop SOFO POPUP presents mainly new modern fashion designers and artists working in Sweden, Norway, Finland, Denmark , though we are also trying to keep up with the braodening Mordern Scandinavian concepts to the limits of the Wide world we live in today.
Welcome to visit us at Skånegatan 81, SOFO, Stockholm.
or New PopUp store at Toni&Guy, Hornsgatan 5, Stockholm
Justina & Johan Rosengren